
Digital Advertising Professional
1 week ago
Job Title: Performance Marketing Specialist
We are seeking a highly skilled Paid Media Executive to develop, execute, and manage paid advertising campaigns across multiple digital platforms.
Key Responsibilities:
- Plan, execute, and manage paid campaigns across Google Ads, Facebook, Instagram, and other platforms.
- Conduct keyword research, audience targeting, and competitor analysis to maximize campaign effectiveness.
- Monitor daily performance of campaigns and optimize for clicks, conversions, and ROI.
- Create, test, and iterate ad creatives, copies, and formats to improve performance.
- Collaborate with design and content teams to ensure ads align with brand guidelines.
- Track, analyze, and report campaign performance with actionable insights.
- Ensure campaigns stay within allocated spends.
- Stay updated with platform changes, new ad features, and industry best practices.
Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- 1–3 years of experience in paid media/digital advertising.
- Proficiency in Google Ads, Meta Ads Manager, and other ad platforms.
- Strong analytical and problem-solving skills.
- Good understanding of digital marketing funnels and performance metrics (CTR, CPC, CPA, ROAS, etc.).
- Ability to work on multiple campaigns and deliver within deadlines.
- Google Ads or Facebook Blueprint certifications (preferred).
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