Advertising Account Manager

1 week ago

Kolkata, West Bengal, India Meraqi Digital Full time ₹ 2,50,000 - ₹ 7,50,000 per year

As an advertising Account Manager, you'll work within an advertising or multi-service agency, acting as a link between the agency and its clients. You'll be responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved. You may also be known as an account handler.

It is vital to understand the needs of your clients, which you'll learn through liaising closely with them throughout campaigns, often on a daily basis. You'll also manage administrative and campaign work to ensure that advertising projects are completed on time and on budget.

Responsibilities

As an advertising Account Manager, you'll need to:

  • meet and liaise with clients to discuss and identify their marketing requirements
  • work with agency colleagues to devise an advertising campaign that meets the client's brief and budget
  • present (alongside agency colleagues - particularly the account manager) the campaign ideas and budget to the client
  • work with the agency heads to brief media, creative and research staff and assist with the formulation of marketing strategies
  • liaise with, and act as the link between, the client and the advertising agency by maintaining regular contact with both
  • ensure that communication flows effectively
  • negotiate with clients and agency staff about the details of campaigns
  • present creative work to clients for approval or modification
  • handle budgets, manage campaign costs, and invoice clients
  • write client reports
  • monitor the effectiveness of campaigns
  • undertake administrative tasks
  • arrange and attend meetings
  • make pitches, along with other agency staff, with the aim of securing new business for the agency.

What to expect

  • Although you'll generally be office-based, travel within the working day is frequent as you'll be expected to visit clients and may attend TV shoots, radio recordings or castings. Absence from home overnight and overseas work or travel is occasionally required.
  • The working environment is generally informal, although the smart dress is often the norm. The role can involve socializing with clients.

Qualifications

Although this area of work is open to all graduates, a degree or HND in the following subjects may improve your chances, especially as advertising is an increasingly competitive sector to enter:

  • advertising
  • business/management
  • communications
  • English
  • marketing

Skills

You will need to show evidence of the following:

  • excellent communication and interpersonal skills
  • a proactive attitude, with the ability to use initiative
  • excellent organizational skills
  • the ability to work under pressure and assimilate large quantities of information quickly, while maintaining attention to detail
  • drive
  • flexibility
  • effective teamworking skills
  • influencing and negotiation skills
  • oral and written communication skills
  • commercial awareness
  • a passion for advertising and an understanding of what makes a good advertisement
  • a willingness to learn
  • resilience, to enable you to deal with problems and constructive criticism
  • IT literacy and an awareness of how the industry is developing in light of new communication technologies.

Please apply with your CV to

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