Advertising Manager

1 week ago

Kolkata, West Bengal, India Anant EV Full time ₹ 1,04,000 - ₹ 1,30,878 per year

About the Role:

We're looking for a sharp, execution-driven
Advertising Manager
to take charge of our end-to-end advertising strategy. You'll be responsible for planning, running, and optimizing all paid campaigns across platforms — Meta, Google, YouTube, and more — with one goal:
generate qualified leads (dealers & customers) and build brand visibility.

Key Responsibilities:

  • Own and manage all paid ad campaigns across Facebook, Instagram, Google, YouTube, etc.
  • Create and test ad creatives, copy, and formats to improve ROAS and lead quality
  • Collaborate with content/design teams to build thumb-stopping creatives
  • Track daily budgets, CPL, CTR, conversions, and make data-backed optimizations
  • Identify new audience segments and targeting opportunities
  • Coordinate with sales team to align ad efforts with regional demand (especially Bihar, Bengal, Assam, Odisha)
  • Stay updated on platform changes and trends in EV/digital marketing
  • Regularly report ad performance with clear insights and next steps

Must-Have Skills:

  • 3+ years of hands-on experience running ads on Meta & Google platforms
  • Solid understanding of performance marketing KPIs (ROAS, CAC, CTR, etc.)
  • Ability to build and manage high-converting funnels
  • Comfortable with tools like Ads Manager, Google Ads, Google Analytics, etc.
  • Experience working with creative teams to guide ad design/copy
  • Strong attention to detail, self-motivated, and results-oriented

Good to Have:

  • Experience in EV / mobility / automotive
  • Experience with B2B lead gen and dealer acquisition
  • Knowledge of local languages (Bengali, Odia, Hindi) for regional campaigns

Why Join Anant EV?

We're not just building electric vehicles — we're building a lifestyle and movement. If you want to work at the intersection of clean mobility, design, and digital growth, this is the place.

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