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Digital Advertising Specialist

3 weeks ago


Kolkata, West Bengal, India beBeePerformance Full time ₹ 9,00,000 - ₹ 12,00,000

Marketing Campaign Manager

We are a leading agency, driving digital strategy and marketing approach across paid, earned, and owned platforms. Our full-service solutions focus on both brand and business impact. We set goals and execute innovative campaigns, combining strategy, process, and trends to build brands and turn customers into advocates.

With extensive experience in digital marketing, we at our agency are equipped to service all clients with perfect communication advice as apt for their brands. Our vision is clear: outperforming expectations at every stage. Our team continuously works towards this goal, with agile minds and a continuous endeavor to invest in talent.

Key Responsibilities

  • Plan, run, and optimize campaigns across Google Ads (Search, Display, PMax, Shopping, YouTube) and Meta Ads (Facebook & Instagram).
  • Drive performance and sales-led campaigns to achieve business objectives.
  • Manage and optimize Google Merchant Center feeds.
  • Set up and maintain accurate tracking using Google Tag Manager (GTM).
  • Monitor, analyze, and report campaign performance using Google Analytics and other reporting tools.
  • Manage campaign budgets, targeting, and bidding strategies to maximize ROI.
  • Stay updated with the latest trends, features, and best practices in performance marketing.

Required Skills and Qualifications

  • 1-2 years of proven experience in managing Google & Meta Ads campaigns.
  • Hands-on experience with GTM, Shopping Ads, and campaign reporting.
  • Strong knowledge of performance marketing, analytics, and digital advertising platforms.
  • Excellent analytical and numerical skills with a data-driven mindset.
  • Ability to manage multiple campaigns, budgets, and performance goals effectively.
  • Strong attention to detail and passion for achieving measurable results.