Digital Advertising Strategist
2 days ago
We are seeking a seasoned digital advertising specialist to join our team. As a key member of our performance marketing department, you will be responsible for strategizing, executing, and optimizing high-budget campaigns across various platforms.
- Manage full-funnel campaign planning, audience segmentation, bid management, and creatives optimization.
- Lead A/B testing of ad creatives, landing pages, and audiences to improve conversions.
- Collaborate with our creative team for ad copies, video ads, and performance creatives.
- Track, measure, and report campaign performance using Google Tag Manager, GA4, and Meta Pixel.
With proven hands-on experience in Google Ads, Meta Ads, Shopping, and Performance Marketing, you will work closely with our clients to drive business growth through data-driven strategies.
Requirements:- Proficiency in GTM (Google Tag Manager), GA4, Data Studio, and conversion tracking setups.
- Expertise in A/B testing, audience funneling, and budget optimization strategies.
- Self-starter attitude with a sharp analytical and data-driven mindset.
- Experience with e-commerce performance campaigns and D2C brands.
- Knowledge of LinkedIn Ads, YouTube Ads, Programmatic Buying.
- Exposure to CRM, retargeting, and full-funnel automation.
- Work with industry-leading brands and aggressive ad budgets.
- Collaborative, performance-driven culture with focus on growth.
- Hybrid work culture, flexibility to work remotely as per project demands.
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