Product Marketing Strategist

4 weeks ago


Bengaluru, Karnataka, India Locus Full time

Job Summary

We are seeking a skilled Product Marketing Manager to drive our narrative and create content that resonates with our customers across various industries. As a key member of our team, you will collaborate with cross-functional teams to support Locus's GTM strategy, creating compelling product positioning, customer use cases, and enabling sales with the assets needed for success.

Key Responsibilities

  • Product Positioning: Craft and communicate clear, competitive, and relevant product positioning aligned with industry trends.
  • Content Development: Create content, case studies, and sales assets that showcase our product's value and support sales efforts.
  • GTM Strategy Support: Collaborate on GTM strategies, assisting with content and sales enablement tools.
  • Market & Customer Insights: Conduct market research to understand buyer personas, competitive landscape, and customer needs.
  • Sales Enablement: Provide the sales team with product collateral, case studies, and value propositions that drive pipeline and conversions.

Requirements

  • Experience: 5+ years in SaaS or technology-focused product marketing, ideally within B2B environments.
  • Skills: Strong storytelling and content creation skills, market research, and ability to synthesize customer insights into actionable positioning.
  • Education: Bachelor's degree; MBA preferred.

Life at Locus

  • A comprehensive Health Insurance policy that covers you and also your loved ones.
  • No leave restrictions (you manage your own leaves).

We believe that you are excited about the potential to make an impact in last-mile deliveries through technology and the prospect of creating a legacy that outlasts you. The biggest joy of working at Locus, for all of us, comes from the opportunity to create value each day and experience autonomy in all we do.



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