Executive Brand Manager

16 hours ago

Shimoga, Karnataka, India beBeeBrand Full time ₹ 8 - ₹ 12

Job Overview:

We are seeking a dynamic, strategic leader to manage brand marketing. This role will play a crucial part in managing exhibitions, social media, budget management, and vendor relationships. You'll work cross-functionally with R&D, packaging, sales, HR, and finance teams to ensure seamless execution and alignment with business objectives.

Key Responsibilities:Exhibitions & Trade Shows
  • Manage all administrative and logistical deadlines for exhibitions and marketing events.
  • Coordinate with cross-functional teams to gather product information and branding guidelines.
  • Ensure timely delivery of materials and samples to event locations.
  • Collate all leads and visitor data captured during events and ensure accurate upload to CRM systems.
Social Media Coordination
  • Act as the liaison between the company and external agencies.
  • Collaborate with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information.
  • Oversee planning, scheduling, and execution of social media content to ensure brand consistency.
Marketing Budget Management
  • Track all marketing expenses and ensure adherence to allocated budgets.
  • Collaborate with the finance team for processing invoices and reconciliations.
  • Maintain updated records on campaign spends and cost effectiveness.
Sales Collateral Management
  • Drive the creation, review, and distribution of marketing materials.
  • Coordinate with design agencies and printers for timely execution.
  • Maintain a repository of up-to-date marketing assets for the sales team.
Vendor Relationship Management
  • Identify and evaluate vendors in key markets for printing, branding, and events.
  • Negotiate terms and ensure quality and timeliness of deliverables.
  • Maintain a database of approved vendors with rate cards and service histories.
Brand Identity Implementation
  • Ensure consistent implementation of the brand identity across all touchpoints and materials.
  • Review physical and digital branding at office premises, packaging, events, and collaterals.
  • Work with leadership to audit and improve brand consistency.
Merchandise & Gifting
  • Manage end-to-end execution of branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials.
  • Liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and budget compliance.
Lead Monitoring & Coordination

Monitor and track incoming enquiries generated through social media, website, and digital campaigns. Maintain accurate records of enquiries and coordinate timely follow-up with the relevant sales teams.

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