Email Marketing Strategist

1 week ago


Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Key Responsibilities:
  • Develop and execute strategic email marketing campaigns to engage customers and promote products.
  • Segment customer lists based on behavior, demographics, and preferences for targeted content delivery.
  • Design and optimize email content, including copy, graphics, and calls to action, ensuring a consistent brand voice and visual identity.
  • Analyze campaign performance through A/B tests, examining open rates, click-through rates, and conversion rates to refine strategies.
  • Maintain and grow email subscriber lists while managing unsubscribes and ensuring compliance with industry regulations.
  • Implement automation workflows, including drip campaigns, welcome series, and re-engagement campaigns.
  • Track key metrics and provide regular reports with actionable insights.
Requirements:
  • Bachelor's or Master's degree in marketing, communications, or a related field.
  • Minimum three years of experience in email marketing.
  • Proficiency in email marketing platforms.
  • Strong knowledge of best practices and industry trends.
  • Excellent writing and editing skills.
  • Analytical mindset with the ability to interpret data and make informed decisions.


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