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Email Marketing Strategist

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Ahmedabad, Gujarat, India beBeeEmail Full time ₹ 8,00,000 - ₹ 15,00,000
Marketing Specialist Job Description

We are seeking an experienced marketing specialist to join our team. As a marketing professional, you will be responsible for developing and executing effective email campaigns that drive engagement and conversion.

Key Responsibilities:

  • Plan, develop, and execute email marketing campaigns, including newsletters, product promotions, lifecycle emails, and more.
  • Segment email lists based on customer behavior, demographics, and preferences to deliver highly targeted and personalized content.
  • Create and optimize email content, including copy, graphics, and calls to action, ensuring a consistent brand voice and visual identity.
  • Conduct A/B tests to optimize email performance, analyzing open rates, click-through rates, and conversion rates to refine strategies.
  • Maintain and grow email subscriber lists, manage unsubscribes, and ensure compliance with email marketing regulations.
  • Implement and manage email automation workflows, including drip campaigns, welcome series, and re-engagement campaigns.
  • Monitor email campaign metrics, track key performance indicators (KPIs), and provide regular reports with actionable insights.
  • Work closely with the marketing team to align email marketing efforts with overall marketing strategies.

Required Skills and Qualifications:

  • Bachelor's/ Master's degree in marketing, communications, or a related field.
  • Minimum of three years of experience in email marketing.
  • Proficiency in email marketing platforms.
  • Strong knowledge of email marketing best practices and industry trends.
  • Excellent writing and editing skills with attention to detail.
  • HTML/CSS skills for email template customization.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Familiarity with marketing automation and CRM systems.

Benefits of Working as a Marketing Specialist:

This role offers a unique opportunity to work with a dynamic team and contribute to the development of effective email marketing campaigns.

Other Requirements:

The ideal candidate should possess excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams.