Email Marketing Specialist

2 days ago

Ahmedabad, Gujarat, India SKYLARK DIGI SOLUTIONS Full time ₹ 80,000 - ₹ 1,20,000 per year
  1. Job Title:
     Email Marketing Specialist
  2. Location:
     Ahmedabad
  3. Employment Type:
     Full-Time
  4. Reports to:
     Marketing Lead
  5. Experience Required:
     2+ years of hands-on experience in email marketing or lifecycle marketing roles
  6. Preferred candidate from Ahmedabad

Responsibilities

  • Develop and manage a comprehensive email marketing calendar, including campaign schedules, newsletters, lifecycle flows, and automated journeys.
  • Design customer segmentation strategies based on behavior, preferences, and purchase stage.
  • Collaborate cross-functionally to align email efforts with product launches, brand initiatives, and sales promotions.
  • Write compelling email copy with strong subject lines, CTAs, and content hooks.
  • Design, build, and schedule campaigns using platforms such as Klaviyo, Mailchimp, ConvertKit, or similar tools.
  • Create and optimize automated flows, including welcome series, re-engagement, cart recovery, and post-purchase sequences.
  • Monitor and analyze email campaign performance (open rates, CTR, conversions, unsubscribe rates).
  • Conduct A/B testing for subject lines, content formats, and send times to enhance performance.
  • Ensure deliverability best practices and maintain email list hygiene.

Qualifications

  • Proficiency in email marketing platforms (e.g., Klaviyo, Mailchimp, Brevo, HubSpot).
  • Experience with list segmentation, marketing automation, and performance analytics.
  • Understanding of GDPR, CAN-SPAM compliance, and best practices in email deliverability.
  • Familiarity with basic HTML/CSS for email formatting and layout (preferred, not required).
  • Experience in DTC, SaaS, or eCommerce marketing environments (preferred).

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