Product Growth Strategist

1 day ago

Lucknow, Uttar Pradesh, India beBeeCategory Full time ₹ 20,00,00,000 - ₹ 30,00,00,000
Transformative Category Leader

We are seeking an ambitious professional to drive comprehensive product category expansion and strategic road mapping for sustained category growth.

This high-impact role is ideal for professionals from core online product brands or high-growth D2C businesses, seeking to champion new product launches and influence the future of digital commerce.

Key Responsibilities:
  • Develop and execute aggressive category expansion strategies, identifying and introducing new products that align with evolving customer needs.
  • Establish clear, actionable 3–5-year category growth roadmaps, setting and achieving milestones for assortment breadth, sales volume, and market share.
  • Explore opportunities within the existing category and strategically unlock adjacent product spaces to accelerate growth.
Data & Analytics Leadership:
  • Utilize advanced analytics and BI tools (Excel, Power BI, Tableau, Looker) to inform strategic decisions, track KPIs, and monitor category performance.
  • Apply AI-powered platforms (ChatGPT, Perplexity, Claude, Data Robot) for forecasting, automation, and insight generation to support expansion goals.
  • Continuously analyze competitive data, market trends, and customer feedback to guide category development.
Automation & Tech-First Execution:
  • Implement automation tools and scripts to seamlessly scale catalogs, optimize pricing, and manage channel promotions.
  • Harness GenAI solutions for efficient product content creation and keyword strategy expansion as the category evolves.
  • Test and adopt innovative digital tools to support flexible, scalable category management.
Marketplace Partnerships & Negotiation:
  • Nurture deep relationships with vendors, marketplaces, and supply partners to expand assortment and ensure optimal terms.
  • Collaborate strategically with key account managers for joint business planning, exclusive launches, and category growth events.
Speed, Experimentation & Innovation:
  • Design and implement rapid experiments to validate new product launches, promotional tactics, and assortment changes.
  • Prepare and execute robust go-to-market strategies for peak events focused on category expansion.
  • Foster a culture of innovation, encouraging cross-functional inputs and agile execution in category development.
Requirements:

Minimum 5 years' experience in category or brand management, preferably from online-first or D2C product brands.

Key skills include demonstrated expertise in product category expansion, strategic planning, and roadmap implementation, as well as strong analytical, planning, and execution skills.

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