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Global Director of Brand and Demand Generation

2 weeks ago

Udaipur, Rajasthan, India beBeeMarketing Full time US$ 1,80,000 - US$ 2,50,000

About this Role

We are seeking an exceptional Director of Growth and Brand Strategy to drive our brand positioning growth strategy and customer acquisition in the competitive market.

This is a high-impact leadership role responsible for building and executing a global marketing strategy that accelerates pipeline generation enhances brand visibility and positions us as a market leader.

Key Responsibilities:

  • Develop and execute a comprehensive global marketing strategy to drive brand awareness lead generation and customer engagement.
  • Position us as the premier solution in the market by leveraging thought leadership content marketing PR and digital campaigns.
  • Lead brand messaging and storytelling to differentiate our platform in the landscape.
  • Align marketing efforts with sales product and executive leadership to ensure a unified go-to-market (GTM) strategy.

Demand Generation & Growth Marketing:

  • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations.
  • Develop and optimize lead acquisition strategies through SEO SEM ABM digital advertising and marketing automation.
  • Implement data-driven growth marketing tactics to attract and convert enterprise leaders.
  • Own and optimize the marketing funnel from awareness to conversion ensuring a high-quality pipeline.

Content & Thought Leadership:

  • Oversee the creation of compelling content including whitepapers case studies webinars industry reports and blogs that establish us as a trusted authority.
  • Collaborate with analysts influencers and industry leaders to strengthen market credibility and drive earned media coverage.
  • Develop and execute conference event and sponsorship strategies to position us at the forefront of events.

Customer & Partner Marketing:

  • Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
  • Develop co-marketing initiatives with ecosystem partners to expand market reach.
  • Enhance retention marketing strategies that support cross-sell upsell and expansion opportunities.

Analytics & Performance Optimization:

  • Define and track key marketing KPIs including CAC LTV pipeline contribution MQL conversion rates and brand engagement metrics.
  • Utilize marketing automation CRM and analytics platforms to drive campaign effectiveness.
  • Continuously test refine and scale successful marketing programs using A/B testing and performance analysis.

Required Qualifications:

  • 10+ years of experience in B2B SaaS marketing demand generation or growth marketing with at least 5+ years in related industries.
  • Should have prior experience of driving a 10X growth for a B2B SaaS platform over a 2-3 year period.
  • Should have an AI first mindset and used the latest AI tools for marketing automation.
  • Extensive experience in US EU and other global markets.
  • Proven track record of driving revenue growth through digital marketing demand generation and ABM strategies.
  • Deep understanding of buyer personas including HR leaders procurement professionals and workforce strategy executives.
  • Experience in managing global marketing campaigns and working with enterprise sales teams.
  • Strong expertise in marketing automation CRM platforms and analytics tools.
  • Exceptional leadership and team management skills with a growth mindset and data-driven decision-making approach.

Benefits:

  • Competitive compensation performance-based incentives and career growth opportunities.
  • Work with a passionate innovative and data-driven leadership team.
  • Lead the global marketing vision for a high-growth company.