Chief Demand Generation Strategist

1 day ago

Udaipur, Rajasthan, India beBeeDemandGeneration Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Lead Demand Generation Director

We are seeking an experienced leader to spearhead our demand generation efforts.

  • As the Lead Demand Generation Director, you will develop and execute multi-channel strategies to build awareness, generate qualified leads, and accelerate pipeline across priority verticals.
Key Responsibilities:
  1. Design, implement, and measure full-funnel demand generation strategies that drive awareness and generate qualified leads.
  2. Craft integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
  3. Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
  4. Evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.
Account-Based Marketing Leadership:
  1. Develop and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
  2. Leverage firmographic, technographic, and intent data for targeting and messaging.
  3. Cultivate relationships with content, creative, and solutions teams to develop persona- and industry-specific assets.
Measurement, Analytics & Optimization:
  1. Define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, and campaign-level ROI and CAC.
  2. Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.
Team Leadership & Cross-Functional Collaboration:
  1. Establish operating rhythms with Sales, Practice leaders, Marketing, and Partner Alliances to align GTM motions and pipeline goals.
  2. Partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.

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