Marketing Strategist

5 days ago

Kolkata, West Bengal, India beBeePerformance Full time ₹ 1,50,00,000 - ₹ 2,10,00,000
Job Opportunity: Performance Marketing Leader

We are seeking a seasoned professional to spearhead high-impact paid marketing campaigns and optimize customer acquisition strategies for our direct-to-consumer brand.

Key Responsibilities:

  • Paid Media Strategy & Execution:
    • Develop, execute, and optimize high-budget performance marketing campaigns across Google Ads, Meta Ads, YouTube, Programmatic, and other paid channels.
    • Continuously monitor and optimize campaigns to enhance return on ad spend, cost per acquisition, and lifetime value.
    • Design audience segmentation and retargeting strategies to boost conversion rates.
    • Scale paid campaigns while maintaining profitability and brand positioning.
  • Budgeting & Performance Tracking:
    • Manage and allocate a large ad budget efficiently across platforms to maximize returns.
    • Monitor key metrics and provide weekly and monthly performance reports.
    • Adjust campaign strategies based on real-time data insights and market trends.
  • Data Analysis & Optimization:
    • Leverage Google Analytics and other tracking tools to analyze customer behavior and campaign performance.
    • Implement A/B testing strategies for ad creative, landing pages, and audience targeting.
    • Identify bottlenecks in the conversion funnel and optimize customer journeys.
  • Creative & Ad Optimization:
    • Collaborate with the creative team to develop high-performing ad copies, videos, and landing pages.
    • Test different creative, messaging, and ad formats to improve engagement and conversion rates.
    • Stay updated on the latest trends in ad creative, competitor strategies, and platform updates.

Required Qualifications & Skills:

  • Education & Experience:
    • A degree in Marketing, Business, or a related field.
    • 3-5 years of experience in Performance Marketing, preferably in a D2C or E-commerce environment.
  • Key Skills:
    • Expertise in Google Ads, Meta Ads, YouTube Ads, and Programmatic Advertising.
    • Strong analytical skills with proficiency in Google Analytics.
    • Hands-on experience with Excel, Google Sheets.
    • Experience in performance-driven creative testing and conversion rate optimization (CRO).
    • Strong problem-solving abilities with a growth mindset.
    • Excellent stakeholder management and communication skills.

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