
Senior Marketing Strategist Based In Kolkata
1 day ago
Key Responsibilities:
- Develop and execute marketing strategies to boost market share.
- Lead innovation processes to introduce new products and enhance existing ones.
- Formulate and implement marketing, branding, and portfolio communications plans.
- Collaborate with creative partners to create a unified message for the portfolio.
- Provide short- and long-term market forecasts and reports.
- Drive consumer understanding and influence present and future products through market and consumer insights.
- Partner with channel heads and agencies to plan and drive portfolio growths in new channels.
Additional Responsibilities:
- Manage portfolio performance budgets.
- Participate in demand and supply planning processes.
- Support the sales team with relevant consumer insights.
Requirements:
- Ability to work with cross-functional teams.
- Knowledge of research techniques and concept writing.
- Business opportunity sizing and leading cross-functional teams.
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