Senior Design Director

3 days ago

Mysore, Karnataka, India beBeeDesign Full time ₹ 6,00,000 - ₹ 10,00,000
Lead Creative Strategist

About Us

We're a forward-thinking organization that's redefining global education. Our mission is to make high-quality learning accessible and affordable for individuals, companies, and governments.

We achieve this by partnering with top universities and delivering industry-relevant programs in various formats, including short courses, degrees, and executive programs.

To support our mission, we're seeking a skilled Lead Creative Strategist to join our team.

Key Responsibilities:
  • Develop and execute marketing design initiatives, including digital ads, landing pages, social media creatives, video graphics, brochures, and other communication materials.
  • Collaborate with business, creative, performance, and tech teams to create strategic, result-oriented designs that drive program growth.
  • Serve as a brand advocate and custodian, ensuring adherence to guidelines across all design and communication materials and touchpoints.
  • Lead new design initiatives, such as creative testing, video graphics, template optimization, to drive higher engagement and conversions.
  • Mentor and lead a team of designers, providing creative direction, feedback, and guidance to elevate team output and design quality.
  • Manage collateral production and content updates, ensuring timely delivery and quality output while optimizing and improving marketing collateral at regular intervals.
  • Work closely with stakeholders to streamline design operations and uphold creative excellence across distributed teams.
  • Leverage AI tools to drive efficiency and scale in the development of collaterals, staying updated on emerging tools (AI), design trends, and digital marketing best practices to maintain a competitive creative edge.
Requirements:
  • Bachelor's degree in graphic design, visual communication, or fine art.
  • 6-9 years of creative experience within an agency or startup environment.
  • Proven experience leading creative projects and managing high-performing design teams.
  • Familiarity with AI tools, such as Midjourney, Adobe Firefly, Canva AI, and ChatGPT, to enhance creative workflows.
  • Expertise in online design and video tools like Canva or Figma and Invideo.
  • Proficiency in the Adobe Creative Suite – Photoshop, Illustrator, After Effects, Premier Pro.
  • Strong design portfolio showcasing performance-driven marketing creatives (ads, landing pages, videos) with a keen eye for detail and brand consistency.
  • Able to work effectively in a strong cross-functional environment and drive feedback from analytical and creative partners.
  • Proficiency in English.
  • Passionate about learning the latest in design through online courses and workshops.
  • Flexibility working across multiple time zones is essential as we are a globally distributed team.

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