Senior Consumer Insight Specialist

17 hours ago

Solapur, Maharashtra, India beBeeDataInsights Full time ₹ 60,00,000 - ₹ 1,20,00,000
Job Overview:

The Senior Manager - Consumer Insights role is a high-impact position that leverages data-driven insights to drive business decisions across programming and marketing.

This strategic role requires synthesizing data into actionable recommendations for senior management, content creators, and marketing teams.

Key Responsibilities:

  • Lead the analysis of audience data using industry-standard measurement tools.
  • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
  • Generate actionable insights by integrating quantitative data with qualitative research.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
  • Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
  • Translate data into storytelling frameworks that guide decision-making across content acquisition, creation, and positioning.
Requirements:
  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12+ years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.
  • Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
  • Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.

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