Senior Brand Strategist

8 hours ago

Davangere, Karnataka, India beBeeBrand Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Summary:

Key Responsibilities:
  • Develop and implement a comprehensive brand strategy across product superiority, deepening equity and effectively executed in various market settings.
  • Design and execute masterbrand architecture strategies on the category level.
  • Craft positioning with strong BCI - Build Brand Positioning Strategy and Brand Key.
  • Develop 360-degree brand campaigns to drive equity and preference.
  • Create a multi-channel communication strategy for the master brand through product superiority, core brand thematic and purpose-driven campaigns.
  • Build brand purpose platforms.
  • Develop 'Always On' digital plans for a 12-month calendar.
  • Deliver brand health metrics through the brand program with impactful and innovative communication plans.
  • Develop Masterbrand Visual Identity and Packaging Re-design (evolutionary and revolutionary), Building Brand World based Visual Identity Playbook and Detailing Brand sensorial signature.
  • Evolving & fine-tuning the Masterbrand strategy in line with category & competition landscape on an ongoing basis.
Required Skills & Qualifications:
  • Experience of core brand management in FMCG categories, with handling of significant brand campaigns.
  • Education - MBA (Major in Marketing preferred).
  • Experience - 8-10 years (Minimum 3 years in brand management/brand equity).
  • End-to-end exposure of creating a brand TVC and campaign planning.
  • Deep working knowledge of gathering consumer insights and deriving strategic execution-oriented insights.
  • Commercial acumen to efficiently manage marketing & media budgets.
  • Understanding of navigating the brand world and closely working with agencies.
Desirable Success Factors:
  • Prior experience in working closely with cross-functional teams to jointly drive business KPIs.

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