Marketing Leader for Employee Experience

2 days ago

Hyderabad, Telangana, India beBeeProductivity Full time ₹ 19,64,018 - ₹ 24,45,074
Job Overview

The role of a Product Marketing Manager is pivotal in driving the go-to-market strategy for an AI-powered employee engagement and productivity solution.

This individual will be responsible for translating the capabilities of the solution into clear value propositions for specific audiences, developing sales enablement content, and building web content that resonates with key stakeholders in target industries.

Strong presentation creation skills, excellent written and verbal communication skills, and familiarity with enterprise technology landscapes are essential requirements for this position.

Key Responsibilities:

  • Translate AI solution capabilities into clear value propositions for specific audiences.
  • Develop sales enablement content, including pitch decks, one-pagers, battle cards, objection handling documents, and case studies.
  • Build and optimize web content that resonates with key stakeholders in target industries, guided by SEO insights and performance data.
  • Collaborate with product management and solutions engineering to create demo flows and product visuals that showcase real-world industry use cases.
  • Monitor industry trends, competitors, and market shifts to inform messaging and support the go-to-market strategy.

Requirements:

  • Minimum 5 years of product marketing experience with software products in enterprise software companies.
  • Excellent written and verbal English communication skills.
  • Strong presentation creation skills (Google Slides, PowerPoint).
  • Familiarity with enterprise technology landscapes, especially in customer service, contact center, or automation domains.
  • Strategic mindset with the ability to execute quickly and effectively.

Nice-to-Have:

  • MBA or equivalent postgraduate qualification.
  • Experience with design tools like Figma, video editing software Adobe Premiere Pro / After Effects, and Canva.
  • Familiarity with AI productivity tools and building branded AI agents or task flows.
  • Experience with common marketing platforms like Hubspot, Seismic, or similar.

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