Business Solutions Strategist

3 days ago

Hyderabad, Telangana, India beBeeStrategist Full time ₹ 17,50,000 - ₹ 24,25,000
Job Title: Custom Solutions Manager

The Custom Solutions Manager plays a pivotal role in driving the strategic planning, execution, and oversight of B2B marketing initiatives aimed at enterprise and government clients.

Campaign Management Strategy
  • Develop and execute multi-channel B2B marketing campaigns that leverage social media, email, and digital ads to engage with key stakeholders.
  • Maintain consistent brand messaging across all channels, ensuring seamless customer experiences.
  • Foster nuanced communication strategies that resonate with external clients, addressing their unique expectations and needs.
Content Development Expertise
  • Lead the creation of high-quality content assets, including brochures, landing pages, video content, and social media posts, to position the company as an authority in the B2B space.
  • Drive video content creation, ensuring alignment with brand guidelines and targeted distribution across digital channels.
  • Collaborate with subject matter experts to develop thought leadership content that addresses industry challenges and trends.
Partner Programme Oversight
  • Review and ensure the quality, consistency, and brand alignment of all partner-branded marketing assets, maintaining a cohesive visual identity.
  • Monitor digital presence and social media activities of partner programmes, identifying opportunities for growth and improvement.
Lead Generation & Nurturing Strategies
  • Design, execute, and optimize lead generation strategies, leveraging CRM, automation, and email marketing tools to drive results.
  • Pursue account-based marketing (ABM) initiatives for high-value clients, fostering deep relationships and driving business growth.

Key Qualifications:

S.NoKey Responsibilities% Time Spent1Campaign Management Strategy25%2Content Development Expertise25%3Partner Programme Oversight20%4Lead Generation & Nurturing Strategies10%5Performance Analysis10%

Requirements:

  • Bachelor's degree in Marketing, Mass Communication, Business Administration, or related field; Master's degree preferred.
  • Proven expertise in content creation, with a deep understanding of communication principles aligned to the marketing funnel.
  • A clear comprehension of the STP framework (segmentation, targeting, and positioning).
  • 6-8 years of experience in B2B marketing, preferably in enterprise and government segments.

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