![Times Network](https://media.trabajo.org/img/noimg.jpg)
Global Marketing Strategist
4 weeks ago
Job Overview
We are seeking a highly skilled Marketing Manager to join our team at Times Network. As a key member of our marketing team, you will be responsible for developing and implementing innovative marketing strategies that drive engagement and growth for our entertainment cluster.
Key Responsibilities
- Develop and execute ATL, BTL, and new media marketing plans for the channel, working closely with the creative agency to ideate and create effective channel communication
- Collaborate with internal teams, including sales, editorial, programming, finance, legal, commercial, client servicing, promos, distribution, research, and digital to ensure seamless flow of information on activities
- Liaise with external partners, including creative and social media agencies, vendors, clients, and brands to promote the channel's activities and properties
- Develop and implement trade marketing initiatives for the channel, including creating promo plans and breaking strategy
- Lead digital marketing initiatives for the channel, focusing on growth and measurable results
- Participate in and initiate research projects to understand brand and product perception, viewership analysis, consumer habits, and attitudes
- Manage merchandise and barter deals, striking agreements with other brands and media vehicles
- Oversee internal reports, agreements with vendors/agencies, paperwork, and documentation
Requirements
- Bachelor's degree in Marketing or related field
- Minimum 5 years of experience in marketing, preferably in the entertainment industry
- Proven track record of developing and executing successful marketing campaigns
- Strong analytical and problem-solving skills
- Excellent communication and project management skills
- Ability to work independently and as part of a team
Working Conditions
This is a full-time position based in Mumbai, with occasional travel required. The ideal candidate should be able to work in a fast-paced environment and meet deadlines while maintaining high-quality results.
Estimated Salary: ₹8.5 Lakhs - ₹10 Lakhs per annum
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