Lead Generation Manager

6 days ago


India Veriday Full time

About Us:

Veriday is a dynamic organization dedicated to delivering exceptional digital experiences for our clients. We are passionate about innovation and transforming businesses through our products and services.

Our Vision:

To become a leading provider of IT Services by leveraging cutting-edge technology and strategic marketing initiatives.

Role Overview:

As the Lead Generation Manager, you will play a critical role in driving lead generation through strategic digital marketing campaigns while maintaining Veriday's brand integrity. Your responsibilities will encompass conducting market research, implementing effective digital marketing strategies, collaborating with the sales team, directing the marketing team, and creating compelling content to support campaign success.

Main Responsibilities:

  • Provide a comprehensive lead generation strategy utilizing all available lead generation sources.
  • Determine optimal ad and social media content placements to effectively reach target audiences.
  • Initiate technical marketing innovation by exploring, testing, and evaluating new methods and technology that enable client acquisition and engagement.
  • Create compelling content to support campaign success, including digital marketing materials and lead-generating content.
  • Monitor digital traffic and social media metrics using tools like Google Analytics to optimize strategies and enhance lead generation.

Requirements:

  • Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
  • At least 1 year of experience designing and implementing B2B lead generation campaigns for an IT services company.
  • 5 years in a diverse marketing role targeting the North American market with demonstrated contributions in content management, lead generation, CRM management, and data analysis.


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