
Multichannel Campaign Strategist
3 days ago
Job Overview
">We are seeking an experienced Adobe Campaign Manager to spearhead our campaign execution and management initiatives. This key role will be responsible for leading cross-functional teams in delivering end-to-end campaign workflows, leveraging Adobe Campaign's capabilities to drive business outcomes.
">Key Responsibilities
">- Campaign Strategy & Execution: Develop and execute multi-channel campaigns (Email, SMS, Push, Direct Mail) to engage target audiences and drive conversions.">
- Targeting & Segmentation: Design and implement targeting strategies using Adobe Campaign's data model and query capabilities (SQL), ensuring accurate audience delivery.">
- Campaign Optimization & Reporting: Monitor campaign performance (delivery, open rates, click-throughs, conversions) and provide actionable insights for optimization.">
- Cross-Functional Collaboration: Partner with data, analytics, and IT teams to ensure seamless campaign execution and maximize ROI.">
Requirements
">- Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).">
- Experience with SQL and JavaScript for segmentation and audience building.">
- Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail).">
- Strong analytical skills and experience working with reporting & campaign optimization.">
- Ability to collaborate with marketing, data, and technology teams.">
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