Marketing Strategist

1 day ago


Bikaner, Rajasthan, India beBeePerformance Full time ₹ 60,00,000 - ₹ 80,00,000

As a Performance Marketing Strategist, you will be responsible for driving paid campaign success across multiple channels.

Key Responsibilities:
  • Develop and execute comprehensive paid marketing strategies to achieve business goals.
  • Conduct thorough competitor analysis and audience research to optimize campaign performance.
  • Monitor and optimize campaigns daily to meet key performance indicators (KPIs) such as return on ad spend (ROAS), click-through rate (CTR), cost per click (CPC), cost per action (CPA), and conversions.
  • Collaborate with creative teams to design engaging ad creatives, copy, and A/B tests that align with our brand's tone and aesthetic.
  • Track and analyze campaign performance using Google Analytics, Meta Business Manager, and other performance tools.
  • Manage campaign budgets effectively to maximize returns.
  • Stay up-to-date with the latest industry trends, tools, and best practices in performance marketing.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field.
  • 2–3 years of hands-on experience running paid advertising campaigns (preferably for direct-to-consumer/e-commerce brands).
  • Strong analytical skills with proficiency in Google Analytics, Ads Manager, and Excel/Sheets.
  • Understanding of e-commerce funnels, retargeting, remarketing, and conversion optimization techniques.
  • Creative mindset with an eye for impactful ad content and brand alignment.
  • Ability to work in a fast-paced, growth-driven environment.


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