
Paid Advertising Specialist
1 day ago
Job Title:
Ad Strategist & Media Buyer - Paid Advertising Role
Click & Scale is seeking an experienced Ad Strategist & Media Buyer to join our paid media department. The ideal candidate will have hands-on experience in Meta Ads and Google Ads, with a proven track record of delivering high-ROAS campaigns.
Key Responsibilities- Plan, execute, and optimize paid campaigns across Meta and Google Ads.
- Develop targeted marketing strategies aligned with client goals.
- Monitor key performance indicators (KPIs) such as CPL, CTR, ROAS, CPA, and CAC.
- Collaborate with designers and copywriters to create compelling ad creatives.
- Manage campaign budgets, A/B testing, and scaling.
- Prepare weekly/monthly performance reports with insights and recommendations.
- 2+ years of experience in Meta Ads and Google Ads.
- Proven ability to deliver high-return-on-ad-spend (ROAS) campaigns.
- Strong understanding of funnels, retargeting, and campaign scaling.
- Proficiency in Ads Manager, Google Ads, Analytics, and Tag Manager.
- Familiarity with GA4, UTM tracking, and CRM integrations.
- Opportunity to manage high-budget campaigns for travel brands.
- Exposure to advanced funnel building and tracking setups.
- Work directly with founders and 9-figure ad spend strategists.
- Clear KPIs, fast learning, and career growth opportunities.
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