
Fintech Growth Strategist
3 days ago
Key to success lies in accelerating user adoption and retention across fintech products. As a Growth Functional Lead, you will play a pivotal role in defining and optimizing growth funnels, identifying new opportunities, and ensuring alignment across departments.
The ideal candidate will be responsible for developing and implementing holistic growth strategies covering various acquisition and engagement channels.
- Main Responsibilities:
- Developing and implementing growth strategies.
- Managing and coordinating with key partners such as Google and Meta to optimize campaigns and platform integrations.
- Driving growth by designing and scaling experimentation frameworks.
- Cross-functional collaboration to monitor KPIs and analyze campaign performance.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, Finance, or related field; MBA preferred.
- Deep understanding of consumer behavior and digital apps.
- 6-8 years of experience in growth marketing, preferably in the fintech industry.
- Strong experience with digital marketing platforms and growth tools.
Preferred Skills:
- Hands-on experience with growth-related tools and platforms.
- Strong knowledge of programming/scripting for data analysis (Python, R).
- Ability to thrive in a fast-paced startup environment.
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