Digital Product Launch Strategist
5 hours ago
We are seeking a seasoned Digital Product Launch Strategist to lead the launch of a new fintech SaaS product in the US market.
Your primary responsibility will be to design and execute go-to-market strategies that drive traction and adoption among early adopters, founders, and finance leaders.
About Your RoleThe ideal candidate will have a proven track record of launching SaaS products from scratch and scaling them into success. You must be able to combine strategic planning with tactical execution across digital communities, partnerships, and unconventional distribution tactics.
Key Responsibilities- Go-to-Market & Positioning:
- Create and implement GTM strategies for launching the new fintech SaaS product in the US market.
- Develop positioning and messaging to resonate with target audiences.
- Community-Led Distribution:
- Foster engagement through Reddit, Twitter, Discord groups, startup forums, affiliate networks, and fintech communities.
- Leverage micro-communities (e.g., IndieHackers, HackerNews, fintech subreddits, AngelList forums, SaaS/affiliate networks) to drive traction.
- Establish referral and affiliate programs to incentivize early adoption.
- Partnership Development & AEO (Alternative Ecosystem Outreach):
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