Digital Marketing Strategist

15 hours ago

Meerut, Uttar Pradesh, India beBeeMarketer Full time ₹ 90,00,000 - ₹ 1,20,00,000
Drive Growth through Performance Marketing

Pioneers in the field of Artificial General Intelligence are seeking a seasoned Digital Marketing Strategist to lead and optimize their performance marketing initiatives. This role will be responsible for developing, executing, and managing paid marketing campaigns to drive user acquisition, maximize return on investment (ROI), and scale customer base.

Key Responsibilities:

  • Develop and execute performance marketing strategies across various digital channels to drive customer acquisition and revenue growth.
  • Lead the creation and management of paid campaigns across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
  • Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging to ensure maximum ROI.
  • Monitor and manage daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.
  • Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.
  • Build and manage marketing budgets, tracking spend against performance goals and optimizing for cost-efficiency.
  • Stay up-to-date with industry trends, new advertising technologies, and best practices in digital marketing.
  • Drive growth initiatives through retargeting, CRM-based campaigns, and advanced segmentation strategies.

Requirements:

  • 4-6 years of experience in performance marketing, digital advertising, or similar roles with a proven track record of driving measurable results.
  • Proven track record of achieving significant ROI from marketing budgets, consistently meeting or exceeding performance targets and KPIs.
  • In-depth knowledge of performance marketing channels, including search (Google, Meta, and other channels).
  • B2B SaaS marketing experience is mandatory, with a proven track record of executing and optimizing performance marketing campaigns in a B2B environment.

About the Role:

This role offers a unique opportunity to drive growth and scalability through data-driven performance marketing strategies. If you have a passion for digital marketing and a proven track record of success, we encourage you to apply.

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