
Digital Marketing Professional
2 days ago
We are seeking a skilled Digital Marketing professional to drive successful email marketing campaigns. The ideal candidate will have in-depth knowledge of Oracle Responsys, Unity, and Infinity IQ platforms, as well as advanced SQL skills.
The selected candidate will oversee the end-to-end campaign execution, including setup, data selection, rollout, and reporting. They will leverage personalization strategies and data-driven insights to maximize performance.
Key Responsibilities:
- Manage end-to-end campaign execution, including setup, data selection, rollout, and reporting.
- Build, launch, and optimize email campaigns across Oracle platforms (Responsys, Unity, Infinity IQ).
- Create and manage customer workflows, segmentation, and targeting strategies.
- Develop insights from complex data sets and present actionable recommendations to internal teams and clients.
- Write and optimize SQL queries using advanced PL/SQL concepts for audience creation and performance tuning.
- Conduct A/B testing and hyper-personalization campaigns to improve engagement.
- Compile campaign performance reports ensuring data accuracy, integrity, and business relevance.
- Collaborate with cross-functional teams (planning, accounts, creative, digital marketing) to ensure cohesive campaign execution.
Requirements:
- 4+ years of hands-on experience designing and managing email campaigns using Oracle Responsys.
- Strong experience in Oracle Unity CDP implementation (minimum 2 customers).
- Experience in developing BI reports with Oracle Infinity IQ, including dashboard insights.
- Proven track record in hyper-personalization and A/B testing campaigns.
- Proficient in SQL / PL-SQL with expertise in writing complex queries and performance optimization.
- Strong Excel skills (Pivot Tables, advanced data analysis).
Competencies:
- Highly motivated and collaborative, with ability to work closely with email, digital marketing, and client teams.
- Strong problem-solving and multitasking abilities with effective time management.
- Analytical, detail-oriented, and strategic in approach.
- Excellent communication skills (written, verbal, and presentation).
Preferred Profiles:
- Candidates with Eloqua / Responsys + SQL skill sets.
- Flexible to adapt to dynamic project requirements and cross-platform needs.
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