Digital Marketing Manager

1 day ago


Meerut, Uttar Pradesh, India beBeeDigital Full time ₹ 60,00,000 - ₹ 1,20,00,000
Job Title: Digital Marketing Manager

We are seeking a seasoned digital marketing professional to lead our programmatic buying efforts. As a key member of our team, you will be responsible for developing and implementing comprehensive digital marketing strategies that drive results.

Key Responsibilities:
  • Develop and execute digital marketing roadmaps and proposals involving DV360 for clients, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage App Campaigns on DV360, optimizing for reach/install/conversion, and linking App Analytics platform to DV360.
  • Create ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of different platforms to import/export audiences and conversions.
  • Collaborate with internal teams to implement tracking mechanisms.
  • Perform client account management responsibilities associated with display/TrueView/video/search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360/CM/Google Ads platform.
  • Monitor accounts daily/monthly, ensuring budget caps, campaign pacing, lost bidding, impression share, and other important account metrics are met.
  • Support creative design teams with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, static display creatives.
  • Communicate with clients/PIC to ensure campaign achievements align with predefined goals.
  • Generate relevant reports at three stages of the campaign: Before, During, and After.
Requirements:
  • Programmatic Buying (Intermediate)
  • Experience working on DV360
  • DV360 Certified
Preferred Skills:
  • Google Campaign Manager (Intermediate)
  • Marketing

Why choose this role?

This is an exciting opportunity to join a dynamic team and make a meaningful impact on our clients' businesses. If you are a motivated and experienced digital marketing professional looking for a new challenge, we encourage you to apply.



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