Data Analyst Optimization Specialist

3 weeks ago


Gurgaon, Haryana, India CashKaro Full time

Overview

CashKaro is a leading cashback platform in India, trusted by over 25 million users. We drive more sales for top e-commerce platforms than any other paid channel, including Google and Meta.

We are on a mission to revolutionize online shopping and influencer marketing in India. Our team is passionate about innovation, collaboration, and excellence.

About the Role

We are seeking a skilled Data Analyst Optimization Specialist to join our dynamic team. As a Sr. Associate Data Analyst, you will leverage your 2-4 years of experience to analyze data, drive actionable insights, and optimize acquisition and activation strategies for paid marketing channels.

You will collaborate with cross-functional teams and contribute to scaling key performance metrics across campaigns.

Responsibilities

  1. Campaign Analysis: Analyze performance metrics for paid marketing campaigns across Google Ads, Facebook, and other channels.
  2. Insights Generation: Provide actionable insights to improve ROI and reduce CAC.
  3. Attribution Tracking: Use tools like Google Analytics, Branch, and Meta Ads Manager to measure multi-channel performance and attribution.
  4. Data Modelling: Build dashboards and visualizations to track KPIs like impressions, CTR, and conversion rates.
  5. Collaboration: Work with marketing, product, and data engineering teams to align on campaign execution and measurement.
  6. Optimization: Propose A/B tests, analyze results, and iterate strategies for funnel improvement.

Requirements

  • Experience: 2-4 years of hands-on experience in data analytics or marketing analytics.
  • Data Analysis Expertise: Proficient in Python and SQL for handling and analyzing large datasets.
  • Visualization Tools: Skilled in Power BI or Tableau for creating insightful dashboards.
  • Marketing Analytics Knowledge: Experience with tools like Google Analytics, Branch, and Meta Ads Manager.
  • Advanced Excel: Expertise in Excel, including pivot tables, VLOOKUPs, and formulas.
  • Data Pipelines: Basic knowledge of ETL processes for data extraction and transformation.
  • Problem-Solving: Ability to identify and resolve bottlenecks in marketing funnels.
  • Communication Skills: Strong presentation skills to convey insights to non-technical stakeholders.

Benefits

• Competitive salary: ₹20 lakh - ₹30 lakh per annum

• Best-in-class ESOPs

• Great learning work environment

• Start-up environment with passionate and energetic team

• An Environment for Innovation

• Medical insurance, scrumptious lunch, and amazing learning and development sessions

• Cool Perks – In-house events, team outings, dinner catchups, and much more

Why CashKaro?

We create a culture for innovation by giving employees the power to create, make, and innovate.

Ensuring a Diverse and Inclusive workplace where we learn from each other is core to CK's value.

CashKaro.com and EarnKaro.com are Equal Employment Opportunity and Affirmative Action Employers.



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