Senior Marketing Data Analyst

1 day ago


Gurgaon, Haryana, India X Arterian Full time
Job Summary:
As a Senior Marketing Data Analyst at X Arterian, you will play a pivotal role in tracking advertising costs, researching consumer behavior, and exploring market trends to drive successful marketing campaigns. This position involves analyzing complex data sets, identifying patterns, and providing actionable insights to optimize marketing performance.

About the Role:
We are seeking an experienced Marketing Performance Optimization Specialist to join our team. In this role, you will be responsible for measuring ROI of online and offline advertising campaigns, reporting on marketing KPIs, and tracking email campaign metrics. Additionally, you will monitor budget distribution and performance of paid ad campaigns, conduct competitive research, and recommend website and campaign optimizations.

About You:
To succeed in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing large datasets. You should also have expertise in Google Analytics and a good understanding of SEM campaign strategies and SEO practices. A strong analytical mindset and excellent communication skills are essential for this position.

Salary Estimate:
Based on industry standards, we estimate the salary for this role to be around $80,000 - $110,000 per year, depending on experience.
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