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Performance Marketing Specialist
3 weeks ago
At the forefront of data-driven marketing, we're seeking a skilled expert to spearhead performance marketing campaigns.
Key Responsibilities:- Develop and scale high-impact lead generation & e-commerce campaigns on Google Ads (Search, Display, Shopping, YouTube) & Meta Ads (Facebook & Instagram)
- Manage performance campaigns across E-commerce, Affiliate Marketing, WhatsApp Lead Generation, and more
- Optimize campaigns relentlessly by tracking ROAS, CAC, CTR, CPL, and conversions to improve performance daily
- Test like a pro by running structured A/B tests across creatives, copy, landing pages & targeting strategies
- Collaborate with creatives to convert bold ideas into campaigns that deliver results
- Dive into data to analyze campaigns, uncover insights, and recommend next steps
Looking for a seasoned professional who can drive strategic growth through analytical thinking and technical expertise. If you have 2–3 years of proven experience in Google Ads & Meta Ads, hands-on expertise in E-commerce, Affiliate Marketing, and WhatsApp Lead Generation campaigns, and a strong analytical mindset with an obsession for data and dashboards, we want to hear from you
Requirements:
- Proven experience in Google Ads & Meta Ads
- Hands-on expertise in E-commerce, Affiliate Marketing, and WhatsApp Lead Generation campaigns
- Strong analytical mindset with an obsession for data and dashboards
- Proficiency in Google Analytics, Meta Business Manager & Excel/Sheets
- AI-driven mindset – comfortable with AI tools to enhance productivity, insights, and campaign performance
- Creative + analytical balance – able to test, learn, and innovate quickly
Freshers and interns will not be considered for this role.