
Strategic Customer Engagement Manager
6 hours ago
We are seeking a skilled CRM professional to join our team.
- Key Responsibilities:
- Customer Relationship Management Database Management: Manage and maintain the CRM database, ensuring data accuracy, cleanliness, and segmentation.
- Execute CRM Campaigns: Execute CRM campaigns (email, SMS, push notifications) to support sales and marketing initiatives.
- Customer Data Analysis: Monitor customer engagement, conversion rates, and churn, and provide actionable insights to the business team.
- Cross-Functional Collaboration: Collaborate with sales, marketing, and product teams to personalize and optimize customer journeys.
- Performance Analysis: Analyze campaign performance and provide regular reports with recommendations for improvement.
- Loyalty and Retention Strategies: Support loyalty and retention programs, including customer feedback and satisfaction surveys.
- Process Automation: Assist in the automation of CRM processes and workflows to improve efficiency.
- Bachelor's degree in Business, Marketing, Data Analytics, or related field.
- Experience in B2B or B2C environments.
- 1–3 years of experience in a CRM, marketing, or customer engagement role.
- Proficiency in CRM platforms (e.g., Moengage, Firebase, Kwikengage).
- Strong analytical skills and experience with tools like Excel or Google Sheets.
- Excellent communication and collaboration skills.
- Detail-oriented with a strong focus on data quality and customer insights.
- Familiarity with digital marketing and customer segmentation strategies.
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