Digital Programmatic Advertising Strategist

1 day ago


India SWYM Full time
Job Overview

We are seeking a highly skilled Digital Programmatic Advertising Strategist to join our team at SWYM.ai. As a key member of our operations team, you will be responsible for managing and optimizing programmatic media inventory, troubleshooting technical challenges, and ensuring our clients achieve their key performance indicators (KPIs).

This is a hands-on role requiring expertise in DSPs, SSPs, and data-driven optimization strategies. The ideal candidate is an analytical thinker with hands-on experience in programmatic media, a strong communicator, and a self-starter ready to enhance SWYM.ai's operational and commercial impact.

Key Responsibilities
  • Deal Curation & Analysis:
    • Report and analyze PMP deals across SSPs such as PubMatic, Xandr Curate, and OpenX.
    • Manage inventory forecasts, and provide strategic input to maximize client outcomes.
  • Campaign Management & Optimization:
    • Manage data feed coming from advertising campaigns across DSPs like The Trade Desk, DV360, and Xandr.
    • Conduct QA, pacing checks, and troubleshoot delivery or technical issues to ensure seamless execution.
    • Leverage SWYM's proprietary data models to optimize campaigns for performance and profitability.
    • Able to provide optimisation insights that will lead to revenue growth.
    • Hit client goals - CPA, CTR, ROI, VTR etc.
    • Identify and troubleshoot campaign issues alongside our technical account management team.
    • Developing engagement plans with agency traders (office hours, video calls, meetings) to ensure that you are present in moments when traders are making key decisions.
  • Reporting & Insights:
    • Provide detailed campaign reporting and end-of-campaign performance assessments (PCA).
    • Collaborate with commercial teams to deliver actionable insights and optimizations based on data analysis.
  • Process Improvement & Collaboration:
    • Develop and document best practices for campaign execution and optimization.
    • Coordinate with Sales, Account Management, and Product teams to align operational workflows.
    • Contribute to enhancing SWYM.ai's ad operations workflow by suggesting and implementing process improvements.
Requirements

To be successful in this role, you will need:

  • Experience: 2-3+ years of hands-on experience managing digital advertising campaigns in DSPs (e.g., DV360, Xandr, The Trade Desk) or SSPs.
  • Skills:
    • Strong organizational skills with exceptional attention to detail.
    • Analytical mindset with the ability to work with large data sets, summarize findings, and make data-driven recommendations.
    • Proficiency in tools like Google Sheets, Excel, Slack, and Salesforce.
  • Attributes:
    • Goal-oriented self-starter who thrives in a fast-paced environment.
    • Excellent communication skills, with a focus on providing top-tier client service.
    • A collaborative team player with a proactive approach to troubleshooting and problem-solving.
Why SWYM.ai?

Join a cutting-edge startup redefining programmatic advertising with AI-driven solutions. We offer a collaborative and innovative environment where your expertise will directly impact the success of campaigns and the growth of our clients.



  • India M&C Saatchi Performance Full time

    Fynd Media, a pioneering programmatic division of M&C Saatchi Group, is driving innovation in the digital landscape.As a Digital Programmatic Strategist at Fynd Media, you will work closely with our Singapore/Jakarta/India office team to drive programmatic growth across global offices. Your day-to-day tasks will involve implementing programmatic strategies,...


  • India Aptita Full time

    Aptita is looking for a Programmatic Campaign Strategist to join our team in Hyderabad. The estimated salary for this role is ₹1,500,000 - ₹2,500,000 per year.About the JobWe are seeking an experienced Programmatic Campaign Manager who can focus on day-to-day execution and proactively reviews and manages client data to ensure optimal performance on all...


  • India Spark Labs Full time

    Job Title: Amazon Advertising StrategistAbout the Role:We are seeking a highly skilled and experienced Amazon Advertising Strategist to join our team at Spark Labs. As an expert in Amazon advertising, you will be responsible for driving the growth of our clients' businesses by leveraging Amazon's advertising tools, including Sponsored Ads and Amazon DSP.Key...


  • India Aptita Full time

    About AptitaAptita is a leading digital media solutions provider with a strong focus on programmatic advertising.Job DescriptionWe are seeking an experienced Programmatic Advertising Manager to lead our digital media team and drive campaign success. As a key member of our team, you will be responsible for planning, executing, and optimizing multichannel...


  • India Cybage Software Full time

    Job DescriptionAbout the Role:We are seeking a highly skilled Programmatic Campaign Manager to join our team at Cybage Software. As a Programmatic Campaign Manager, you will be responsible for managing and optimizing programmatic advertising campaigns to drive effective and efficient media placements.Key Responsibilities:Set up programmatic campaigns in...


  • India ZuriFurniture Full time

    Zuri Furniture, a leading furniture company, is seeking a Digital Advertising Strategist to drive and optimize its advertising campaigns on various digital platforms. With a strong focus on sales and budget goals, this role involves planning, executing, and monitoring campaign performance.As a key member of our team, you will be responsible for managing and...


  • India Aptita Full time

    Senior Programmatic and Social Media ExecutiveAptita is seeking an experienced professional to lead our digital advertising efforts, focusing on Programmatic and Social media platforms. As a key member of our team, you will be responsible for managing client relationships, collaborating with internal stakeholders, and mentoring junior colleagues.The ideal...


  • India Leeford Healthcare Limited Full time

    We are seeking a highly experienced Digital Advertising Strategist to join Leeford Health Care Pvt Ltd.Job OverviewThe ideal candidate will have a minimum of 4 years of experience in running and optimizing advertising campaigns across Meta (Facebook, Instagram) and Google platforms.Main Responsibilities:Campaign DevelopmentDevelop high-performance...


  • India RevX Full time

    About the Role:We are seeking a highly skilled Digital Growth Strategist to join our team at RevX. As a key member of our campaign management/data analytics function, you will play a crucial role in driving growth and revenue for our clients.Responsibilities:Spearhead the daily achievement of delivery targets on our programmatic DSP platform for an allocated...


  • India Multiplier AI Full time

    Job Title: Digital Marketing Strategist with Paid Advertising ExpertiseSalary: 3-4.5 LPAJob Description:We are seeking a highly skilled Digital Marketing Strategist to join our team at Multiplier AI.About the Role:As a Digital Marketing Strategist, you will play a pivotal role in devising and executing paid advertising campaigns across various digital...


  • India Genuin Full time

    Genuin empowers clients to maximize their digital revenue potential. Our team of experts drives cutting-edge monetization solutions, fostering innovative partnerships with global brands.As a Monetization Strategist, you will play a pivotal role in shaping impactful advertising strategies that unlock our clients' full monetization potential. Your expertise in...


  • India Infinity Learn Full time

    Role OverviewWe are seeking a highly skilled Digital Marketing Strategist to drive impactful marketing campaigns and scale business growth.The ideal candidate will excel in managing digital advertising platforms, optimizing campaigns for maximum ROI, and delivering data-driven strategies.Key Responsibilities:Plan, execute, and manage performance-driven...


  • india Naushiba Advertising Full time

    Company DescriptionNaushiba Advertising, established in 1964, is a reputable advertising agency based in Kannur. We offer comprehensive advertising solutions across newspapers, radio, TV, and digital platforms, specializing in creating tailored strategies to help businesses grow and connect with their target audiences. Our experienced team provides...


  • India Whizz HR Full time

    Job Title: Programmatic Media Manager Job Summary: We are seeking an experienced Programmatic Media Manager to join our team. As a Programmatic Media Manager you will be responsible for managing and executing programmatic media campaigns across various digital channels, including display, video, and mobile. You will work closely with the media buying...


  • India M&C Saatchi Performance Full time

    FYND Media are a forward-thinking performance programmatic division of M&C Saatchi Group company. Our mobile-native legacy gives us leaps ahead in the hyperconnected age and our data-centric, ROI-positive approach ensures we lead the industry. We are a multi-channel programmatic division specializing across omnichannel screens and upcoming formats such as...


  • India VHonk Digital Full time

    VHonk Digital is seeking a highly skilled Digital Marketing Strategist to join our dynamic marketing team. As a key member of our team, you will play a critical role in developing and executing comprehensive digital marketing strategies that drive business growth.The ideal candidate will have extensive experience in planning, executing, and optimizing...


  • India M&C Saatchi Performance Full time

    FYND Media are a forward-thinking performance programmatic division of M&C Saatchi Group company. Our mobile-native legacy gives us leaps ahead in the hyperconnected age and our data-centric, ROI-positive approach ensures we lead the industry. We are a multi-channel programmatic division specializing across omnichannel screens and upcoming formats such as...


  • India Talknlock - Digital Marketing Company Full time

    About TalknlockTalknlock is a pioneering digital marketing agency dedicated to empowering startups and established brands to thrive in the ever-evolving digital landscape. Our team of experts specializes in crafting innovative marketing strategies that drive engagement and growth for our clients.Role OverviewWe are seeking an experienced Digital Marketing...


  • India Assembly Global Full time

    Role: Display & Programmatic Executive Years of Experience: 2 -4 years Job Location: Bangalore (Indiranagar) Work Type: Hybrid Shift Timing : 9:30 AM to 6:30 PM Notice Period : Looking for candidate who can join us in 30-60 days Job Description: Assembly is looking for a Display & Programmatic Specialist to bolster our Programmatic...


  • India EventTitans Full time

    Company Description EventTitans is an innovative Event Management and Engagement Platform based in Hyderabad. We specialize in hosting virtual, in-person, and hybrid events, including business/corporate events, fundraisers, galas, social events, auctions, and tradeshows. Our platform offers self-management and cancellation processes for attendees,...