Digital Marketing Strategist

1 week ago


India Infinity Learn Full time
Role Overview

We are seeking a highly skilled Digital Marketing Strategist to drive impactful marketing campaigns and scale business growth.

The ideal candidate will excel in managing digital advertising platforms, optimizing campaigns for maximum ROI, and delivering data-driven strategies.

Key Responsibilities:

  • Plan, execute, and manage performance-driven campaigns across platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, and others.
  • Monitor and optimize campaigns to maximize ROI, improve click-through rates (CTR), and lower cost per acquisition (CPA).
  • Design and implement strategies for audience segmentation, retargeting, and behavioral targeting.
  • Analyze campaign performance, generate detailed reports, and provide actionable insights to stakeholders.
  • Allocate and manage campaign budgets effectively across channels to achieve business objectives.
  • Conduct experiments to test creatives, ad formats, targeting strategies, and landing pages for better performance.
  • Work closely with the design, content, and product teams to ensure campaign alignment with brand goals and messaging.
  • Stay updated with the latest digital marketing trends, algorithm changes, and best practices to maintain competitive advantages.

Required Skills and Qualifications:

  • Proven experience in running performance marketing campaigns with measurable results.
  • Expertise in platforms like Google Ads, Facebook Ads Manager, and programmatic advertising.
  • Strong analytical skills with proficiency in tools like Google Analytics, Data Studio, and Excel.
  • Knowledge of conversion rate optimization (CRO) principles and tools (e.g., Hotjar, Optimizely).
  • Familiarity with SEO principles, audience insights, and attribution modeling.
  • Excellent communication and presentation skills.
  • Bachelor's degree in Marketing, Business, or a related field.

Estimated Salary Range: ₹1,200,000 - ₹1,800,000 per annum, depending on experience and qualifications.

About Us:

Infinity Learn is a leading EdTech organization dedicated to revolutionizing learning experiences through innovation and cutting-edge technology.

We strive to empower students with high-quality educational resources and personalized learning solutions.



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