
Rural Market Development Manager
6 days ago
About the Role
Our company is seeking a seasoned professional to drive growth and expansion of our loan and cross-sell products in rural and semi-urban markets. The ideal candidate will possess a robust background in financial product distribution, particularly in lending, with a proven track record of managing sales teams and achieving business growth.
- Develop and execute strategies to expand market share of loan and cross-sell products.
- Drive penetration of these products in targeted markets.
- Recruit, manage, and lead high-performing sales teams, providing coaching and ongoing training.
- Ensure team members are actively engaging in the market to drive sales and product adoption.
- Utilize tools like QR codes and technology-driven sales processes to enhance visibility and accountability.
- Define market coverage, sales goals, and geographical territories for field teams.
- Monitor sales quality and conduct performance reviews to ensure compliance and effectiveness.
- Develop customer acquisition and retention strategies while identifying new business opportunities.
Requirements
- 7-14 years of experience in lending, with expertise in digital loans, personal loans, and merchant loans.
- Exposure to merchant lending and distribution experience, particularly in rural and semi-urban markets.
- Proven track record in driving product distribution and managing sales teams within the lending industry.
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