
Strategic Growth Catalyst
2 days ago
Job Overview:
We are seeking an accomplished Strategic Growth Catalyst to spearhead customer acquisition through our referral program.
Responsibilities:
- Referral Program Development:
- Prioritize and scale the largest channel of new customer acquisitions, enhancing efficiency and reducing costs.
- Design and implement data-driven strategies for the referral program, emphasizing growth and retention.
- Analyze metrics to optimize the program's performance through A/B testing and reward structure experimentations.
- Foster collaboration with product, tech, and creative teams to create a seamless app experience for referrals.
- Evaluate industry trends to maintain a competitive advantage in referral programs.
- App Engagement:
- Develop personalized multi-channel communication strategies to boost awareness, engagement, and conversion rates.
- Create and optimize nurturing journeys through the funnel to improve lead rates, referrals, and reviews.
- Analyze customer data and behavior to enhance app flows, driving engagement and conversions.
Requirements:
- Minimum 5-8 years of experience in large-scale growth operations with a focus on referrals.
- Proven ability to manage budgets and drive growth performance of a referral program.
- Strong knowledge of marketing automation platforms such as Clevertap, WebEngage, MoEngage, and messaging platforms like Gupshup, Kaleyra.
- Excellent analytical and problem-solving skills.
- Superior communication, presentation, and data reporting abilities.
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