Global Brand Presence Manager

12 hours ago

Mumbai, Maharashtra, India beBeeLuxury Full time ₹ 1,00,00,000 - ₹ 2,00,00,000

Job Overview

The Global Brand Presence Manager role is responsible for developing and maintaining the luxury brand's international image, voice, and identity.

  1. Brand Identity Development
  • Create and refine the brand's core identity, values, and positioning within the global luxury landscape.
  • Translate the creative vision into long-term brand narratives and seasonal storytelling.
  • Ensure a seamless connection between product relevance and market trends.
Strategic Communications & Messaging
  • Develop a consistent, elegant brand voice across all platforms and content channels.
  • Craft messaging frameworks for product launches, collaborations, and milestone brand moments.
  • Ensure all communications reflect the brand's tone: refined, aspirational, and globally resonant.
Public Relations & Media Outreach
  • Bowld and maintain relationships with top-tier fashion editors, stylists, journalists, and international media platforms.
  • Oversee press releases, editorial placements, and interviews with key brand representatives.
  • Manage fashion week presence, look book distribution, and global PR outreach strategies.
Influencer & VIP Partnerships
  • Cultivate relationships with high-impact personalities, cultural tastemakers, and luxury influencers.
  • Oversee product seeding, red carpet placements, and exclusive gifting strategies.
  • Ensure all partnerships align with the brand's exclusivity and image.
Event & Experience Management
  • Conceptualize and execute press previews, trunk shows, brand dinners, and high-touch client events.
  • Partner with global teams to deliver luxury experiences across flagship openings, pop-ups, and collaborations.
  • Ensure all touchpoints—from invitation to execution—embody the brand's elegance and storytelling.
Thought Leadership & Crisis Communication
  • Position the brand's leadership as voices of authority in fashion, culture, and sustainability (if applicable).
  • Develop narratives and responses for sensitive issues, maintaining the brand's integrity and public trust.
Cross-Functional Collaboration
  • Work closely with product, marketing, digital, and retail teams to ensure brand consistency across all channels.
  • Align internal teams around brand priorities, campaign rollouts, and press strategies.
Analytics & Brand Performance
  • Monitor brand equity, media coverage, and campaign performance using qualitative and quantitative tools.
  • Adapt strategies based on insights to strengthen resonance with global luxury audiences.

This role is crucial to shaping and communicating our brand's legacy. We seek a visionary who can blend tradition with modern relevance, ensuring our voice remains timeless.

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