
Digital Campaign Optimization Specialist
1 day ago
Job Title: Business Intelligence Specialist
We are seeking a skilled Business Intelligence Specialist with advanced proficiency in Microsoft Excel and SQL, along with experience in digital marketing and data analysis. The role focuses on optimizing campaigns, improving conversion rates, and delivering actionable insights to support customer acquisition strategies.
Key Responsibilities:
- Develop and maintain business intelligence solutions using Excel and SQL
- Collaborate with cross-functional teams to define metrics and measure campaign performance
- Design and automate reports and dashboards for campaign effectiveness
- Support digital marketing strategies by analyzing performance across Google Ads and CRM tools
- Provide insights to improve targeting and re-engagement tactics
- Enhance data workflows and reporting processes through automation
Qualifications:
- Bachelor's degree in Data Analytics, Marketing, or related field
- 4+ years' experience as a Business Intelligence Specialist with a focus on digital marketing analytics
- Expert-level Excel skills including Macros and VBA
- Strong SQL skills for managing complex datasets
- Experience in digital marketing performance analysis
- Ability to present data insights clearly to non-technical stakeholders
- Organized, detail-oriented, and able to handle multiple priorities
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