Digital Performance Optimization Specialist

1 day ago


Hyderabad, Telangana, India beBeeData Full time ₹ 4,50,000 - ₹ 6,50,000

Job Title: Business Analyst – Digital Performance Optimization

  • We are seeking a skilled professional to analyze and optimize digital marketing campaigns, improve conversion rates, and deliver actionable insights to support business strategies.
Key Responsibilities:
  • Analyze and optimize digital marketing funnels by identifying drop-offs, conversion bottlenecks, and user behavior trends
  • Develop and maintain data analysis and reporting using advanced Excel skills
  • Collaborate with cross-functional teams to define KPIs and measure campaign performance
  • Design and automate reports and dashboards for campaign effectiveness and funnel metrics
  • Support remarketing strategies by analyzing performance across Google Ads, Meta, and CRM tools
Required Skills and Qualifications:
  • Bachelor's degree in Data Analytics, Marketing, Business Intelligence, or related field
  • 4+ years' experience as a Data Analyst with a focus on digital marketing analytics
  • Expert-level Excel skills including Macros and VBA
  • Strong SQL skills for managing complex datasets
  • Experience in remarketing performance analysis and funnel optimization

The ideal candidate will have strong analytical and problem-solving skills, with the ability to communicate complex data insights to non-technical stakeholders.



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