Senior Product Marketing Specialist

3 weeks ago


Bengaluru, Karnataka, India Uniqode Full time
About Uniqode

Uniqode is a pioneering company that bridges the gap between physical and digital worlds through innovative technology.

We empower over 50,000 businesses worldwide with our proximity marketing solutions, processing over 200 million QR code scans and growing at a remarkable 100% rate.

Our digital business cards platform offers a modern, paperless way to share professional and company contact details.

About the Growth Team

The Growth team at Uniqode focuses on making it effortless for people worldwide to discover, try, buy, and adopt our products and services.

We drive sustainable business growth by increasing acquisition, onboarding, activation, monetization, and conversion throughout the end-to-end growth funnel.

We utilize experimentation, user feedback, and data-driven insights to guide our work and optimize the customer experience.

About the Role

As the Senior Product Marketer - Growth, you will have a significant impact on delivering enhanced value to our customers.

Ensuring they choose Uniqode and remain engaged, increasing their usage over time, is a key responsibility.

Key Focus Areas
  • Acquisition Impact: Manage and optimize key website components that drive user engagement and trial sign-ups.
  • Activation Enhancement: Dive deep into user behavior data to uncover trends and patterns leading to drop-offs in the activation journey.
  • Conversion Optimization: Assess feature accessibility and user satisfaction within our trial plans, while developing strategies to enhance customer willingness to pay and increase conversion rates.
Day to Day Responsibilities
  • Take ownership of the growth funnel. Lead and manage growth projects from ideation to implementation.
  • Maintain a robust reporting system to track key performance indicators.
  • Analyze user behavior data sets to uncover insights and inform strategic growth initiatives.
  • Collaborate with cross-functional teams to build and test experiments focused on improving activation and conversion metrics.
About You
  • Experience: 4+ years of experience in product marketing, growth, product management, or a related field.
  • Growth Expertise: Demonstrated success in tackling growth-related challenges, particularly in activation, onboarding, and monetization.
  • Strategic Insight: Deep understanding of key business KPIs such as conversion, engagement, retention, and churn.


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