Product Marketing Specialist

2 weeks ago


Bengaluru, Karnataka, India Quoqo Technologies Full time
About the Role

We are seeking a skilled Product Marketing Specialist to join our team at Quoqo Technologies, a leader in legal and financial technology. As a key member of our innovative team in Bangalore, you will be responsible for conducting market research, formulating marketing strategies, and executing go-to-market plans while working closely with sales and product management teams.

Key Responsibilities
  • Market Research: Conduct in-depth market research to identify customer needs and evaluate competitor offerings.
  • Strategic Planning: Develop and implement effective communication strategies and go-to-market plans for new and existing products.
  • Collaboration: Collaborate with sales and product management teams to align marketing efforts with business objectives.
  • Content Creation: Create engaging content for various platforms, including social media, email campaigns, and public relations efforts.
  • Data Analysis: Analyze data to measure the success of marketing initiatives and make data-driven decisions.
  • Advertising: Manage and optimize paid advertising campaigns to maximize ROI.
  • CRM and Analytics: Utilize CRM tools and Google Analytics for tracking customer interactions and marketing performance.
  • Stakeholder Updates: Present marketing strategies and updates to stakeholders and senior management.
Requirements
  • Education and Experience: Bachelor's degree in Marketing, Business, or a related field, with a minimum of 3.5 years of experience in product marketing and communications within the SaaS industry.
  • Key Skills: Strong skills in market research, SEO, content marketing, and social media marketing. Proficient in data analysis and utilizing Google Analytics.
  • Soft Skills: Excellent communication, interpersonal, and presentation skills. Proven ability to work independently and collaboratively in a fast-paced environment.
  • Industry Experience: Experience in the legal or financial technology sector is a significant advantage.
  • Project Management: Ability to prioritize tasks and manage multiple projects efficiently.


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