Marketing Strategy Director

4 days ago


Allahabad, Uttar Pradesh, India beBeePerformance Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Key Performance Marketing Role

We are seeking a skilled leader to drive sustainable business outcomes through paid media investments. This is a leadership position for someone who can balance strategic vision with hands-on execution.

Responsibilities

  • Digital Channel Optimization: Develop and execute performance marketing strategies across all digital channels, leveraging expertise in multi-channel paid media and advanced analytics tools.
  • Budget Allocation and Forecasting: Drive allocation and forecasting, ensuring transparency and accountability throughout the organization.
  • Continuous Testing and Optimization: Build frameworks for continuous testing and optimization of ad creatives and conversion funnels.
  • Cross-Functional Partnerships: Collaborate with Growth, Product, and Sales teams to align campaigns with business goals and revenue objectives.
  • Data-Driven Methodologies: Introduce data-driven approaches for attribution, incrementality, and lifetime value optimization.
  • Team Leadership: Lead, coach, and develop a team of performance marketers, fostering innovation and accountability.

Requirements

  • Experience: 7+ years of experience in performance marketing, with proven success in scaling campaigns.
  • Expertise: Deep understanding of multi-channel paid media and advanced analytics tools (e.g., GA4, Looker Studio).
  • CRO and Attribution Modeling: Strong knowledge of CRO, attribution modeling, and growth experimentation.
  • Leadership Skills: Demonstrated leadership skills with the ability to guide teams and influence stakeholders.
  • Growth Mindset: A growth mindset: combining strategic vision with hands-on problem solving.

About Our Company

  • Fast-Scaling Organization: Join a fast-scaling company with global ambitions, driving digital growth and innovation.
  • Competitive Benefits: Competitive salary, bonuses, and benefits designed to reward impact and growth.
  • Digital Growth Roadmap: Shape the digital growth roadmap with direct visibility to executives.
  • Flexible Work Options: Enjoy flexible hybrid/remote work options, balancing work-life harmony.
  • Innovative Culture: Thrive in a culture built on data, innovation, and collaboration, with opportunities for professional growth and development.


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