**Retail Business Growth Manager**

2 weeks ago

Pune, Maharashtra, India beBeeRetail Full time ₹ 5,00,000 - ₹ 8,00,000

Franchise Partner Success Manager

Drive business growth through effective franchise partner management.

Key Responsibilities:
  • Partner Development & Conversion:
    • Work closely with the Sales team to identify and shortlist top-performing dealers for conversion into Franchise partners.
    • Develop and maintain a robust pipeline of potential Franchise partners.
    • Drive conversion of selected dealers into Franchise stores.
    • Plan and support the upgradation of existing franchise partners to higher tiers.
  • Retail Excellence Management:
    • Evaluate and monitor the Retail Excellence Score (RES) across all franchise stores.
    • Drive improvement in RES through DDE across parameters such as store hygiene, visual merchandising (VM), customer feedback capture, and POS billing adherence.
    • Conduct quarterly audits to track franchise retail excellence performance.
    • Create awareness among franchise partners about the importance and impact of RES.
  • Marketing, VM & Focus Product Sales Support:
    • Support execution of all ATL/BTL Marketing and VM campaigns in Franchise stores.
    • Ensure proper placement, display, and promotion of focused products through colour consulting and painting services.
    • Monitor effectiveness of VM arrangements and recommend improvements as needed.
    • Execute promotional campaigns in coordination with Franchise Partners.
  • Store Launch & Upgradation Support:
    • Coordinate the planning and execution of new Franchise store launches.
    • Ensure smooth operations during store openings with complete handholding for the first 6 months.
    • Support upgradation planning and execution for existing Franchise stores.
  • Business Performance Monitoring:
    • Track and review the business performance of Franchise stores.
    • Identify underperforming stores and implement corrective actions to improve their performance.
    • Drive sales of value-added products and services through franchise channels.
    • Track ROI of Franchise stores by monitoring sales and cost metrics.
  • Relationship & Conflict Management:
    • Build and maintain strong relationships with top Franchise Partners in the territory.
    • Manage and resolve conflicts arising within Franchise and non-Franchise stores.
    • Coordinate with the Sales team for timely resolution of escalated issues.
  • Training & Capability Building:
    • Train Franchise dealer staff on company systems, processes, and retail excellence standards.
    • Conduct regular training on increasing conversions, upselling, cross-selling, and customer service excellence.
  • Tally & EDC Enablement:
    • Ensure timely installation of Tally and EDC machines in all finalized stores.
    • Collect EDC consent forms during the agreement signing process.
    • Drive adoption and integration of Tally and EDC solutions in Franchise stores.
  • Pain Consultant (PC) Management:
    • Coordinate with RD Zonal Associate team for PC hiring.
    • Monitor and improve productivity of PCs by ensuring timely CRM data updates.
    • Conduct regular reviews and follow-ups for PC performance.

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