Brand Strategy Leader

2 days ago

Kollam, Kerala, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Key Deliverables

This role entails the development of a robust brand program across product superiority and equity.

Key objectives include:

  • Building Masterbrand architecture strategy on the category.
  • Crafting positioning with strong BCI - building brand positioning strategy and brand key.
  • Developing 360 brand campaigns to drive equity and preference.
  • Creating a multi-channel communication strategy for the master brand through product superiority, core brand thematic, and purpose-driven campaigns.

Additionally, the following tasks are expected:

  • Building brand purpose platform.
  • Developing 'always-on' digital plan for a 12-month calendar.
  • Delivering brand health metrics through the brand program with impactful and innovative communication plans.
  • Creating Masterbrand Visual Identity and Packaging Re-design (evolutionary and revolutionary), Building Brand World based Visual Identity Playbook and detailing brand sensorial signature.

The successful candidate will have:

  • Experience in core brand management in FMCG category, handling some significant brand campaigns.
  • Educational qualification: MBA (major in marketing preferred).
  • Experience: 8-10 years (minimum 3 years in brand management/brand equity).

This is an excellent opportunity to leverage your skills in strategic brand management and contribute to the success of our business. The ideal candidate will be able to develop and implement comprehensive brand strategies that drive growth and engagement.

Responsibilities may include:

  • Developing and executing brand marketing strategies to achieve business objectives.
  • Leading cross-functional teams to create and execute effective brand communications.
  • Collaborating with internal stakeholders to ensure brand alignment with overall business goals.
  • Analyzing market trends and competitor activity to inform brand strategies.

Requirements:

  • Strong understanding of brand management principles and practices.
  • Excellent communication and project management skills.
  • Ability to analyze data and make informed decisions.
  • Proven track record of driving business results through effective brand management.

Benefits:

This role offers a competitive salary and benefits package, as well as opportunities for professional growth and development.

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