Executive Personal Brand Strategist

5 days ago

Kollam, Kerala, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,00,00,000
Personal Branding Expert for Business Leaders

This role involves managing and amplifying the personal brand of business leaders across various platforms. The ideal candidate will have expertise in content planning, social media execution, reputation management, and thought leadership positioning.

  • Develop a monthly content calendar tailored to the business leader's areas of expertise and interests.
  • Align content themes with current trends, industry news, company milestones, and leadership values.
  • Research and pitch content ideas (articles, posts, videos) that align with the leader's tone and goals.
  • Write high-quality, engaging content including articles, thought leadership blogs, short videos, and story captions.
  • Create impactful carousels, infographics, and quotes that resonate with target audiences.
  • Collaborate with graphic/video teams to produce multimedia content.
  • Manage business leader's social media presence on multiple platforms.
  • Post content, schedule updates, monitor engagement, and respond to comments/messages as needed.
  • Track content performance metrics and suggest optimizations.
  • Ensure consistent tone, style, and branding across all platforms.
  • Grow business leader's following organically using content hooks, engagement strategies, and relevant hashtags.
  • Engage with other thought leaders and communities to increase visibility.
  • Conduct industry research and competitor benchmarking for better positioning of the business leaders.
  • Identify speaking opportunities, collaborations, and panel features aligned with business leader branding.
  • Coordinate closely with the business leader's office for approvals and internal alignment.
  • Handle all content and communication with discretion, ensuring brand integrity and privacy.
Requirements
  • Bachelor's degree in marketing, journalism, communications, or related field.
  • 2+ years of experience in personal branding, executive communications, or social media marketing.
  • Exceptional copywriting skills tailored for leadership tone and business storytelling.
  • Proficiency with social media scheduling tools.
  • Knowledge about ORM (Online Reputation Management) tools and their usage.
  • Familiarity with analytics tools.

This is an excellent opportunity for someone who can blend creativity with analytics and has a strong sense of empathy to reflect another person's voice authentically.

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