Business Technology Strategist

3 days ago

Gurgaon, Haryana, India beBeeDigital Full time ₹ 1,04,000 - ₹ 1,30,878

As a Tech Partner, you will be the primary technology liaison for Sales and Marketing stakeholders, acting as the key bridge between business strategies and digital solutions. Your mission is to co-develop a comprehensive digital roadmap that aligns with enterprise architecture, ensuring seamless integration of commercial goals and technology initiatives.

This role requires a deep understanding of business challenges, priorities, and strategies to drive the adoption and enhancement of Digital Platforms and capabilities across Sales and Marketing. You will evaluate and recommend new tools and technologies to improve lead generation, campaign performance, and sales productivity.

You will collaborate with cross-functional teams (IT, Data, Security, Vendors) to deliver projects on time and within scope, working closely with global and local teams to ensure data integrity and compliance across sales and marketing platforms.

Key Responsibilities:

  • Develop and implement a digital strategy that aligns with business objectives
  • Evaluate and recommend new tools and technologies to enhance digital capabilities
  • Collaborate with cross-functional teams to deliver projects on time and within scope
  • Ensure data integrity and compliance across sales and marketing platforms
  • Monitor KPIs and performance metrics to continuously optimize tech-enabled processes

Required Qualifications & Experience:

  • Bachelor's degree in Information Technology, Business, or a related field; MBA is a plus
  • 8+ years of experience in business technology, digital transformation, or IT business partnering
  • Proven experience supporting Sales and/or Marketing functions with technology solutions
  • Strong knowledge of Sales and marketing platforms, analytics tools, and MarTech/AdTech ecosystems
  • Excellent communication, stakeholder management, and problem-solving skills

Preferred Skills:

  • Experience with customer journey mapping and personalization strategies
  • Familiarity with B2B/B2C digital sales funnels and data-driven marketing practices
  • Understanding of data privacy regulations (e.g., GDPR, CCPA)

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