Digital Marketing Leader

3 weeks ago


Chennai, Tamil Nadu, India The Hindu Full time
Role Overview:
The Hindu Group is seeking a seasoned Digital Marketing expert to drive the growth of paid acquisition for Digital Subscriptions. As a key member of our team, you will be responsible for creating and executing effective PPC campaigns across various digital channels.

Job Description:
We are looking for a highly motivated and experienced professional with strong problem-solving skills to lead our Performance Marketing team. The ideal candidate will have a proven track record of success in managing teams and budgets, with a deep understanding of paid media platforms such as Google Ads, Facebook Ads, and Quora Ads.

Responsibilities:
* Lead a team of Performance Marketers responsible for creating and planning PPC campaigns across multiple digital channels
* Oversee existing campaigns and provide recommendations on how to optimize them to drive subscriptions at set ROI
* Collaborate with the creative team to develop and optimize campaigns for paid channels
* Analyze trends in paid campaigns and make data-driven decisions to improve performance

Requirements:
* B.E./B.Tech + MBA from a reputed university or relevant entrepreneurial experience
* 4-6 years of overall experience, with at least 1-2 years of experience managing a team
* Hands-on experience running ads for B2C businesses on Google Ads, Bing Ads, and Facebook/Instagram (Meta) Ads
* Strong understanding of technical aspects of Performance Marketing, including Google Tag Manager, Pixels, Goals, etc.

Estimated Salary:
₹120 lakh per annum, depending on experience and qualifications


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