Lead Generation Specialist

4 weeks ago


Gurgaon, Haryana, India Xiarch Solutions Pvt Ltd Full time

About Xiarch Solutions Pvt Ltd

We are a leading risk compliance and security firm based in Chicago, IL, with global operational capabilities. Our team comprises enthusiastic and vibrant professionals with expertise in risk and cyber security services, business management, product development, and cloud-based solutions.

Job Description

We are seeking a highly motivated and experienced Lead Generation Specialist to join our team. The successful candidate will be responsible for developing and implementing a lead generation strategy through email, LinkedIn, and other social media channels.

Key Responsibilities

  • Develop a lead generation strategy through email, LinkedIn, and other social media channels.
  • Generate leads through research and outreach.
  • Design and implement email marketing campaigns for lead generation and branding.
  • Identify target audience and grow our email list.
  • Research primary and secondary lead data using tools such as Hubspot, Zoho CRM, Pardot, LinkedIn Sales Navigator, and other database tools.
  • Coordinate with Data Mining and Sales Development teams in the development of marketing content for Customers/Potential Customers for LinkedIn Content Strategy.
  • Develop effective messaging strategies and create compelling messaging for target clients.
  • Measure results, optimize LinkedIn lead nurturing and email messaging workflows, and implement recommendations to optimize campaign performance.
  • Identify suitable accounts for the company for global markets.
  • Identify key decision-makers to reach out in those specific accounts.
  • Reach out to them and build a working rapport with them.
  • Explain and pitch our core value proposition to these stakeholders.
  • Report on sales revenue generated from email marketing efforts.
  • Follow up via various channels to lock in a demo for our Sales team.

Requirements

  • Confident and self-driven with good verbal and written communication skills.
  • Experience with LinkedIn Sales Navigator, email marketing, marketing tools, and great analytical skills.
  • Experience of working with sales intelligence tools like Hubspot, Zoho CRM, Pardot, etc.
  • Experience working in digital or B2B customer acquisitions preferably with agencies.
  • Previous or current experience in reaching out to prospects on LinkedIn and/or via email.
  • Some experience with using email templates and marketing automation.
  • Familiarity in nurturing prospects into leads to creating message sequences.
  • Knowledge of Zoho CRM.
  • Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
  • Maintaining a database of customers who have opted to receive our correspondence.
  • Should know email marketing tools and email marketing automation.
  • Email Marketing Lead Generation and Market analysis.
  • Specially looking for a person whose experience is only into lead generation.
  • Looking for outbound lead generation.


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